MC Wrap Up the Year with a Brand Refresh and New Showcase Video

To mark a change of rapid development MC decided it was time for a brand refresh this year to kick off 2022 in style.

The initial project began as a new website build, which naturally unfolded into a logo evolution and brand update. As the centrepiece of the refresh the goal for an updated logo was to modernise yet remain true to the MC heritage and core values of the business. The deepened colours look fresh while the creatives sought out the shape of a truck and translated into the design.

The new design proved the perfect basis for the website template, giving a user-friendly experience, which is not only easy to navigate but visually captivating.  A large part of that was a show case video to explore all aspects of the Groups activity and how versatile it has become, from the vehicles to the real stars of the show, the people.

You can find the full length video here https://www.youtube.com/watch?v=FnZKiNvNrwg

It’s well worth a look 😊